How this guide helps you
There will be certain pages within your website that are particularly important to you. For example:
- Service pages – people who get to service pages should, in theory make contact about those services, if there’s a match between their requirements and what’s on offer.
- Product pages – people who get to product pages should, in theory make contact about those products, if there’s a match between their requirements and what’s on offer.
- Case studies/testimonials page – if your case studies or testimonials are a strong selling point for you, then ideally, people will find their way to these pages.
- Thank you page(s) – if people complete something on your website that leads them to a ‘thank you’ type page, then it would be useful to gain insights into what led them through to the enquiry.
You may be thinking “I can see visited pages in Google Analytics”.
True, but what you can’t see from Google Analytics are the paths each individual visitor took before they got to those pages, nor where they went afterwards. Nor can Google Analytics show you what brought those people to your website. With A1WebStats you can.