White labelling A1WebStats

While A1WebStats is supplied to companies and organisations directly, it’s also a tool that can be highly beneficial for businesses (who we loosely refer to as ‘resellers’) offering services to other companies.  These include:

  • Marketing companies
  • Web developers/designers
  • SEO professionals
  • PR companies
  • IT support companies
  • Business consultants providing advisory services to other businesses
  • Accountants supplying business advice to clients
  • Online directories (looking to create loyalty/another revenue stream)
  • Business support organisations

In short, if you work within a company that would like to white label A1WebStats so that your clients (or potential clients) get the benefits, and it’s perceived to be ‘your system’, then we offer that service.

Because A1WebStats helps to provide valuable insights into how visitors are interacting with company websites, including being able to identify the names of companies that have visited (and what they looked at, page by page), it’s logical for existing service providers to be seen as being providers of such useful information.

Typical Scenario – existing clients of yours

You have clients that you’d like to keep and you want an edge over your competitors, who are just itching to take your clients away from you. You need something that your competitors are unlikely to be offering, or are offering at an inflated price.

Your client is unaware that their website may not be getting them the best results and is also unlikely to be aware that website visitor patterns can be analysed in more detail.  They will certainly be highly interested in being able to identify that certain companies have visited their website, including the pages they looked at, and for how long.  By providing a 30 day free trial you can provide your client with so much information about website visitors, plus website strengths and weaknesses, that they’ll be keen to continue beyond the free trial.

Easy to set up, within your reseller white label interface, you sign your client up to the free trial, which allows you or them to place a snippet of code on each page of their website, noting to them that you’ll be bringing them useful information based on doing that.

Within days or weeks (depending on the levels of visitors to the client website) you will have useful information about that client website, which you’ll feed back to the client, who will further value your contribution to their business success.  Whether you provide that service for free or for a charge is entirely up to you. The client remains totally yours.

You may wish to analyse the client website statistics yourself or you may choose to take advantage of our expertise, which we pass onto you, to then pass onto your client. Whatever option you choose, the end result needs to be that your client views you even more positively than before and the insights you provide help to retain loyalty to you because your competitors are unlikely to be offering this unique add-on service.

Another Typical Scenario – potential clients of yours

You have a prospective client and you’re looking for an angle that will help them, while making it clear that they’ll benefit from you working with them on a paid basis.

You know that the prospective client gets traffic to their website, but that they know very little about how people interact with the website.

You explain to the prospective client that if they commit to installing a snippet of code throughout their website (typically, a 5 minute job), then you will provide them with highly useful information about their website visitors, including which companies have visited and what pages each of those people looked at.

Easy to set up, within your reseller white label interface, you sign your client up to the free trial, which allows you or them to place a snippet of code on each page of their website, noting to them that you’ll be bringing them useful information based on doing that.

Within days or weeks (depending on the levels of visitors to the client website) you will have useful information about that client website, which you’ll feed back to the client, who will further value your contribution to their business success.  Whether you provide that service for free or for a charge is entirely up to you. The client remains totally yours.

You may wish to analyse the potential client website statistics yourself or you may choose to take advantage of our expertise, which we pass onto you, to then pass onto the potential client.  Whatever option you choose, the end result needs to be that your potential client views you positively, which will hopefully lead to you gaining paid work from them.

What the white labelling provides you with

You get a reseller account that enables you to create new 30 day trials for as many businesses as you want to.  That account is branded as your chosen identity so that when your trial and paying subscribers receive emails or reports from the system, they always have your branding.  Within your reseller account you can switch between your trial/paying subscribers easily.

You also have separate login details that your client can use to log into their account, if you want them to.  Again, that account is branded with your chosen identity.

You also have access to us at A1WebStats – it’s in our mutual interest for your clients to fully benefit from their 30 day free trial and so we encourage you to discuss those trials with us as we usually have useful information that you can take back to your client.  It’s not unusual for us to identify opportunities to strengthen websites or the ways in which they’re marketed, which leads to increased business far exceeding the cost of our system.

In summary, you can do all the following with a white labelled version of A1WebStats:

  1. Have your own brand logo and background colour at the top of the system pages.
  2. Create and manage 30 day free trial accounts directly within your account.
  3. Choose whether or not to give your subscribers direct access to their account.
  4. Create automated reports that can be emailed directly to subscribers, complete with your branding.
  5. Manage all your accounts within one login.

An API is also available if you want to incorporate the data collected into your own developed solutions.

Setup and costs

To demonstrate commitment to the white label solution, we require one of the following:

  1. Creation of three trial accounts, that have then been converted to monthly paid accounts (these can then be manually merged into your white label account), or;
  2. Creation of one account converted to a 12 month payment, or;
  3. If you urgently require a white label solution prior to signing up any clients then there would be a one-off setup charge of £250 (+ VAT).

Unfortunately, we have to set those pre-requisites purely on the basis that it takes time/administration to set up each reseller account and we need to see evidence that a reseller is fully committed before we will set up a reseller account.

From the day that we agree to set you up a reseller account and you have supplied us with your brand logo and background, it typically takes a maximum of 2-3 working days to set up your reseller account.

Reselling costs and discounts

Due to ourselves needing no dialogue with your client (you have the responsibility to manage the relationship with your trial and paying subscribers), there are cost savings that we can pass onto you, resulting in lower monthly fees (£39 per month including VAT).   It would be your choice whether to pass that saving onto your client.  It is also your choice what to charge your client.  Many of our resellers choose to absorb the costs into other services being provided to the client.

 

Frequently Asked Questions (FAQs)

What if my client tries to buy directly?

Although it’s fairly unlikely, IF your client worked out that they could pay less for A1WebStats directly via us, we have systems in place to prevent that from happening.  If your client attempts to sign up directly with us, our system will not allow that, and we would alert you.  We would rather turn down potential direct business than endanger our relationship with resellers.

How is the white label hosted and updated?

A1WebStats white label is hosted on our own servers – you won’t need to worry about server maintenance or installing updates.

All of the features of A1WebStats are available in the white label service and when A1WebStats gets new features, your white label solution will be updated at the same time.

When you sign up, we create a new account for you including setting up the domain name, logo and background colour you want to use.


After the free trial period, how much can I charge the client if they want to carry on using the system?

If opting to pay after the free trial month (resellers pay £39 per month including VAT) the payment of that fee is between you and A1WebStats.  It is entirely your choice if you wish to charge your client a higher monthly cost, although it’s worth noting that if they bought directly it would cost £49 + VAT per month.

However, be aware that if you charge a substantially higher cost for purely giving the client access to the system themselves, then you may get caught out in the future, and your client may feel cheated that you charged them more. If you are adding more value to the client (for example, running some customised reports or actively feeding back information to them) then you have the option to charge a higher price.

In our experience, most resellers either charge at cost price or add on a little for extra input.  The real opportunities for you are in the client wanting to use your services to further their own success, having seen problems identified through their website statistics – that’s worth more than making a small margin on the costs each month.


Why should I waste my time analysing website statistics for a client that may not spend more with me?

That’s the chance you take. Obviously, you would first of all assess whether your client (or potential client) was really interested in finding out more about their website visitors.  If they make the right noises then you would sign them up and would invest the time to analyse their website visitors, feeding that information back to them.

The alternative is that one of your competitors will use A1WebStats or something similar, and will show your client things that they think you should have been showing them. End result: possibly a lost client.


Can I have more than one free trial set up at a time?

Yes, you can have as many free trials as you like, all running alongside each other. If you decide to have a white labelled version of A1WebStats we would combine all your created accounts into one agency account that makes it easy for you to manage them all.
What if I want to resell A1WebStats as a commercial product under my own brand?

You can do that. All we would ask is that you have purchased at least 3 subscriptions before we create a white labelled presence for you. You could optionally charge more than the monthly subscription rate you pay A1WebStats.  For example, if you sold 100 subscriptions at £10 more than the standard price then you would make £1,000 per month.

However, we would advise you not to purely resell the software, but add some value to the end client(s).  If they discovered that they could get the software cheaper by going directly to A1WebStats then that may damage your reputation with the end client(s).

Can I resell A1WebStats as it is, taking a commission for each one sold?

Unfortunately not.  We have built our brand on the basis of having no hard sales pitch, providing valuable information, and going the extra mile for our subscribers.   That could conflict with someone keen to make a sale at any cost, including brand damage.

Any Questions?

If you have any questions about utilising A1WebStats with your own branding then please do contact us and we’ll be happy to help.