A law firm had created their own Google Adwords account, against the recommendation of their website consultants. The Adwords campaign was very weak and generated much traffic that was poor quality.
Due to internal politics it became necessary to use A1WebStats to prove the lack of website pages movement gained, once people landed from the Adwords campaign adverts. The figures proved that over 90% of clicks led to nothing, which was enough evidence for the law firm to call in the experts to fix their Adwords account.
A representative from the business said:
I really don’t like what it tells me but I can’t deny what it says.