Once you’ve done the weeding you’ll be left with the number of potentially useful visitors who got to your product or service page.

You’ll probably have another number – probably a depressing number – showing you the percentage of product or service page visitors that made contact with you.

Now you have a choice to make.

The business-generating choice is to invest the time in closely analyse the paths those visitors took through your website, where they came from, and what that tells you about your website strengthening opportunities.

This video provides a few insights into how to analyse the visitor numbers you’ve got left.