A1WebStats comment – this testimonial needs to be read in context of this case study

It was utter madness.  We were spending a ridiculous amount of budget on Lead Forensics, having been seduced by the so-called ability to see the people who had visited our website.   What a load of rubbish – all it gave us was the ability to pay extra to see the contact details of people in those businesses, but they weren’t actually the people who had visited – just information that we could have found elsewhere.

Worse than that, lack of analysis of what should have mattered (conversions from our sizeable Google Ads budget) and too much focus on dead end paths of marketing, had a heavy impact on the business.

Lead Forensics is dangerous in that it encourages people to focus purely on following up with companies that visited their website.   While that has value, it’s far too costly compared to A1WebStats, which gives us information about visiting companies AND a lot more functionality that helps us get more results from our website and marketing.

I see Lead Forensics as being an expensive one-trick pony and A1WebStats as being like a Swiss army knife.

We’re now moving forwards and hope that my feedback will help other businesses to avoid making the mistake of focusing on the wrong type of data.