Using the search terms option within Google Ads you will see the actual keyword phrases that people typed, that triggered your adverts. You may be shocked at the wastage you see.
Google Analytics won’t show you the competitors visiting your website. But we do.
Google is one of the most hypocritical large businesses around. Google SAYS that they want people to have a good search experience, which conflicts with what often happens – particularly
People go to Google to find service/product providers, typing in a search phrase to find something that matches what they are looking for. Even if your website is brilliant and
Google provide a guide (https://www.google.com/insidesearch/howsearchworks/index.html) that intends to demystify how Google search works (in various ways). It’s worth spending a bit of time looking through, particularly the videos, and especially