The Riding Arenas company had a website built and optimised, trusting their web developer to do a good job. However, they weren’t getting the enquiries that were hoped for.
Through using A1WebStats it was quickly proven that the keyword phrases used to optimise the website were often not the types of phrases that potential buyers would type. When the company used the A1WebStats keywords tool to identify how few people came to the website under the desired search phrases, they were shocked. And then they put changes in place.
[Note: this old case study was more applicable in the days when it was possible to see organic search phrases from Google but still applies to PPC keyword phrases].