At the start of December 2011 I gave a talk about the importance of using strong website statistics analytics. There were about 30 people in the room (and none of
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Cutting down irrelevant website visitors statistics
Statistics can be deceptive. We encourage companies to record details of all enquiries gained. This allows them to compare the number of enquiries gained (perceived to have originated from the
Interpreting website visitors data
Last week we presented at an ecommerce conference. Our subject was ‘Interpreting website visitors data’, which raised an interesting point – several times. Our talk was about how companies need