Having the ability to identify companies who visited your website brings with it a load of questions. One question is whether you should immediately contact a company who hasn’t made
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Which website visitors came from PPC?
That’s a fairly common question people ask. They have a PPC campaign and they want to get a deeper insight into those visitors that came in from their PPC campaign.
Analytics apathy will kill businesses
At the start of December 2011 I gave a talk about the importance of using strong website statistics analytics. There were about 30 people in the room (and none of
Cutting down irrelevant website visitors statistics
Statistics can be deceptive. We encourage companies to record details of all enquiries gained. This allows them to compare the number of enquiries gained (perceived to have originated from the
Interpreting website visitors data
Last week we presented at an ecommerce conference. Our subject was ‘Interpreting website visitors data’, which raised an interesting point – several times. Our talk was about how companies need