Of all the enquiries we receive, the most commonly heard is similar to:
What are the differences between A1WebStats and X? (where X would be other products that the enquirer is considering trialling).
Sometimes, there’s an X, Y, and Z, when people want to compare us to a range of other products.
Most commonly, people want a comparison to Lead Forensics, which we provide here.
However, that’s not always the case and we can certainly sympathise with anyone who gets interested in this type of technology because it’s not easy to make a decision.
We hope the following is useful to you. If you’re short of time though, feel free to jump to Try it for yourself and then maybe revisit the rest of this page …
What do you want to achieve?
Most of our competitors focus primarily on giving you the ability to identify companies that have visited your website, paths they took through the website, and more extras that focus mainly on information related to those visiting companies.
Those competitors take the viewpoint of: “If you can identify companies that visit your website, then, even though you won’t know the name of the person who visited your website, you can try to find a route through to the right person to speak to at that company (if they hadn’t made contact)”.
We partially share that view but consider it to be flawed because there will be numerous ‘company’ visitors to your website that fit into the following categories:
- They’re not identifiable by their IP address (very typical with smaller companies or those that exist within an IP address that’s shared with others – such as in a shared office building).
- People from those companies are visiting your website from devices that aren’t connected to the company infrastructure (e.g. mobile phones), making it impossible to know who they were.
- People from companies who visit your website from different locations and times of the day (for example, someone who only finds the time to go to your website in an evening at home), which makes them unidentifiable.
At A1WebStats we set an expectation that out of all the visitors tracked as visiting your website, you could typically identify 10-30% of them as being from identifiable companies.
That doesn’t mean that the other 70-90% of visitors aren’t from companies. In fact it’s quite likely that a good number of all the other visitors are potential customers for you. However, there’s no way to easily identify them, for the three reasons given above.
If the only aspect of website visitors analytics that you’re interested in is identifying some of the companies that visited your website (noting that you can’t possibly have all of them identified), and that nothing else about your website visitor patterns is of interest to you, then you should at least be trialling a few of the systems on offer (see Try it for yourself further down).
How much budget do you have?
If considering purely the companies identification aspect of A1WebStats and other providers, the following will help to dictate how much budget you can allocate:
- During the trial period, how many companies were identified?
- Of those companies, how many of those could be considered ‘potential business’?
- Of the ‘potential business’, how many of those became a strong lead/sale that would have paid for the monthly cost of that software you chose?
Do also bear in mind contract lock-in periods. While we only expect our subscribers to be committed one month at a time, some of our competitors expect at least a 12 month contract. You would need to feel supremely confident that you would convert business (from identifying visiting companies and acting upon it) over the full contract period.
How deep is your thinking?
We are 100% against the mindset that it’s sufficient to identify companies who visit a website and then act upon that information.
While it can of course gain you some business, it doesn’t dig deep enough into the real challenge, which is that the vast majority of websites do not convert enough visitors to useful enquiries.
Having spoken with thousands of businesses that have trialled our software, we’ve got a very strong insight into mindsets, and an excellent view of which websites are performing well, and which aren’t. Unfortunately, we do sometimes have the challenge of businesses that don’t ‘get it’ that there’s more to website success than identifying visiting companies, but that’s countered by the success stories from those who dig deeper into making their websites stronger.
There’s some simple maths that helps to focus on why deeper thinking is important, and it’s something that’s easily demonstrated within a trial of A1WebStats, but not with our competitors (because they focus purely on identifiable companies and not on all the other visitors to a website):
- Take a product or service page from within your website.
- Track how many visitors go to that page over a period of time.
- Consider how many enquiries you’ve received related to the product or service (over that period of time).
- Whether or not you can identify the names of companies that have visited that product or service page, and assuming that most people who get to that product or service page were potentially interested in what you offer, how strong were the enquiries gained when compared to the overall visitor numbers to that page?
The vast majority of businesses will answer question 4 with: “Weak”.
You can take this thinking further and there are many other ways in which the A1WebStats system can help you dig deeper into how your website is performing – going way beyond what Google Analytics can show you, and also being far more useful than purely knowing which companies visited your website.
Try it for yourself
There is no substitute for trialling A1WebStats and our competitors side by side. Each competing system has different features and it’s only when you apply those features to your own business requirements, plus your budget, that you’ll be able to make a decision.
We would suggest the following strategy:
- Sign up for free trials with two or three similar website visitor tracking systems. They won’t all be 30 day trials (like us) but you should be able to get a 1-2 week analysis period if timing it right.
- Don’t be seduced by ‘limited time offers’ from any supplier.
- Allocate a set block of time to compare the data of each system side by side.
- Ideally, also book in a phone call with each supplier, focusing on your business objectives and how their system can help you.
- Make your decision on which, if any, system would suit you best.
Yes, you’ll need to invest some of your time in running a comparison but it’ll be time well invested to ensure you make the decision that’s right for your business (we speak to so many people who regret having locked themselves into contracts, purely because they were unaware of what else was available on the market and they jumped in too quickly).
We hope this is useful to you and if you do have any questions, please do contact us and we’ll be happy to help.