We had a midweek chuckle today when we saw this PR release focusing on how The Kipsen Company had partnered with Lead Forensics …
The chuckle came when we looked up the contact details at the bottom …
… and then went to the Kipsen website, which displays (10th September 2014) like this:
Far from sending out a message of confidence in the respective businesses, it says:
- Whoever sent out the PR release had no idea about timing, nor checked that there was a live website to go to.
- Kipsen themselves have weak attention to detail, through not having their website ready to just switch over instead of having a holding page, and also through showing that September 1 date when they’ll be ‘back up’ and it being past that date (and no-one has updated that page).
What’s that got to do with website statistics? Nothing at all, but there’s a clear lesson here:
If you do any form of PR activity, ensure that the people (your own, or those you employ) are fully competent (or that they care!). And of course, to double-check yourself when anything is published about your own business.