Can your business sell to visitors from overseas? If so, read on …
Look at your website visitors by countries
Within the A1WebStats system it’s easy to see which countries your website visitors came from. Simply go to More Reports – Countries and you’ll see a view similar to this:
As the graphic above shows, that particular business has visitors from all over the world, and quite a diverse mix of traffic.
That business is actually based in the UK but only 15.46% of their visitors are coming from the UK. However, they sell their product internationally.
Common patterns from international visitors
An extremely common pattern that we regularly see is that visitors from overseas land on a website and quickly go to the Contact page. This is because they don’t want to invest time in looking through a website that may not serve them in their location.
In most cases, the Contact page will refer to the company’s main office address and phone number. This sends out a message that the company only deals with people in their country – and loses a lot of potential business.
So what’s the answer?
Use a graphical map throughout your website
Your website visitors will enter your website via any number of pages, and they will go to other pages. What they need to see is a constant and graphical reference to the countries you can serve.
Same message. Same location on every page.
A compromise that many websites make is to have a page that refers to their worldwide focus. For example, the page http://www.clartonhorn.com/?page_id=30, which contains the graphic you can see below.
However, once off such a page, or if someone hasn’t visited that page, then the ‘worldwide’ message is lost/never seen.
Taking that website http://www.clartonhorn.com/?page_id=30 as an example, each page has a right-hand panel that has space in it. That space could contain a smaller version of the world map and a call to action link saying something like:
Find out more >
If people click on that link they could be taken to a dedicated page that goes into more detail about customers in different parts of the world, going into as much detail as is needed to send out a message of: “yes, we have provided products/services to people in YOUR geographical location!”.
Looking at YOUR countries data
When looking at your own website data, if there are visitors from other countries, you can take one of two viewpoints:
- That’s just ‘noise’ and we have to ignore such visits as they’ll never come to anything.
- Actually, we could potentially be selling to people from those countries.
If your viewpoint is the latter, then this blog points the way forwards. If you would like any of our (free) advice on this subject and how it applies to your own website, then please do contact us – we’ll be happy to help.