As from October 2014 there will be no more tax discs for vehicles.

What on earth has that got to do with your business?!

Probably nothing directly … but in principle – a lot.

The impact in general

With the death of tax discs comes many outcomes, some of which are:

  1. Decreased sales for paper manufacturers.
  2. Decreased revenue for printers of tax discs.
  3. No need for a huge range of plastic disc holders.
  4. Reductions in staff related to the creation and sending out of tax discs (although the government claims they’ll be redeployed ha ha).

Take the companies who currently produce plastic disc holders.  As from the ‘no more tax discs’ announcement date there will have been a huge reduction in their orders.

Take the paper manufacturers – within months they wont be supplying the government with paper for tax discs.

Take the staff who lose their jobs – those that don’t gain new or comparable pay employment will have less to spend in the economy.

It all has a knock-on effect.

Although businesses related to tax disc production may have had some warning that an element of their revenue stream would disappear, now they’re looking at a hole in their revenues that they probably have to fill.

Death of a market

The tax disc market is now in a hospice, gradually waiting for it’s final death.  We wonder how well prepared those tax disc related suppliers actually were?

Our question to you is: “could there be a part of your business that could die, and how prepared are you if that happens?”

In our analysis of A1WebStats subscribers websites and data, we often see parts of websites (related to products or services) that have poor levels of traffic.  An example of this are fax machines – a market that has been dying for many years now.  If you look at websites that offer fax machines as part of their offering, the traffic to such pages is negligible, due to lack of demand.

What about your own business?

Hopefully you regularly (at least monthly) review traffic to the product and service pages of your website.  If you’ve maximised the visibility potential of those products or services but traffic decreases over time, could that mean that there’s less demand for what’s on offer?

Even without looking at your website statistics, if you noted down all the products and services that you offer and had to select one as potentially dying in the future, which one would it be?  The answer may not be immediately obvious but if something is underperforming then maybe it’s time to apply a bit of euthanasia and instead give birth to something new.

Or, if you take the lesson from businesses related to tax discs, that decision may instead be forced upon you.

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