Visited Pages and Who Visited Them

Who has visited particular website pages?

Every page of your website should play a part in the sale of products or services. Having the ability to see the people who have visited certain pages and what else they looked at on your website will enable you to identify website refinements that would be beneficial.

As an example, you may sell red widgets and have a page on your website dedicated to red widgets.  However, your enquiries about red widgets are very low compared to enquiries about other colours of widgets.   By using the Visited Pages functionality of A1WebStats you could gain greater insights into how popular that red widgets page is, compared to how popular the other coloured widgets pages are.

First, you choose a date range of interest.  Then you select the Visited Pages function and you will see a list of pages that have been visited within that date range, including the numbers of visits to those pages.    See the example in the screenshot below …

You then select one or more pages that you’re interested in seeing more information about and tick the relevant box(es).  In our example, we’re interested in the page as shown below, which had 419 visits during the time period of interest …

By clicking on the Create Report button we can then see all the individual visitors who viewed that page of interest during that time period.   These are shown all within one report as the following small sample shows …

For each website visitor, who has been to the visited page(s) of interest, the screenshot below shows you the type of information that you’re probably most interested in …

Another example can be seen in the screenshot below which shows that within the time period, 143 people have been to a page that sells training courses in the Manchester area.  If that company looked at their Manchester enquiries/bookings and considered it was low in comparison to the 143 visitors to that page then they would be in the position to dig deeper into the information available to understand how those page visitors interacted with the website …

The key benefits of being able to analyse when particular website pages have been visited are so that you can:

  • Identify companies/organisations who have visited that page, who may be potential buyers, and so you can capitalise on that information.
  • Gain an overall impression of how well (or not) that particular website page is performing.  If you identify many people visiting that page and their path to the page indicates that they could have been a potential buyer, then you will want to compare such information to the number of enquiries being gained.  If the figures don’t match up nicely then you may have a website page that needs enhancements.
  • Measure the impact of your advertising that is linked through to that website page.  It may be that there is a conflict between the message in the advertising and the content on the website landing page.
  • Link enquiries/sales to where they originated from.  If, for example, someone completes an enquiry form or transaction on your website, they may see a ‘thanks’ type page, which is a Visited Page that can be looked at in more depth to identify what brought them to the website originally.  This helps you understand which forms of marketing are working best for you.  The screenshots below show a website page that had 77 views of the ‘thanks’ page within a period of time.  People who see the ‘thanks’ page have made contact in some way.  The second screenshot shows just one of those 77 people, highlighting the information of most interest …

 

 

FAQs

How useful is the Visited Pages functionality? It seems as if it only gives you part of the picture.

That’s a fair point.  To get the best out of analysing website visitors you sometimes need to put more effort in.  If there is a particular page on your website that you feel should be part of influencing a buying decision then the Visited Pages functionality allows you to see the complete visitor path of everyone who has visited that one page.  Then it’s up to you to dig deeper into each visitor path to understand what made them get as far as the visited page of interest and how they interacted with the website after that page.  By investing some time in analysing visitors to particular pages you will start to understand where there may be refinements that would lead to higher levels of buyers.

The Visited Pages Report is just one feature within A1WebStats.  Sign up below for your free 30 day Gold subscription trial.

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