Keyword Phrases and Who Typed Them
First, you choose a date range of interest. Then you select the Keywords function and you will see a list of keyword phrases that people have typed within that date range, as shown in the example screenshot below …
The challenge though, is that although some keyword phrases are typed by more than one person, most people type a very individual phrase. You don’t really want to go sifting through the full list of keyword phrases so you can use the filter facility to identify any keyword phrases containing what you’re interested in. For example, the screenshot below shows the word ‘DSEAR’ typed into the filter …
Having filtered all the keyword phrases typed, you get a list of keyword phrases that you can look through and tick the boxes of those you’re interested in. Looking at the screenshot below, the company is interested in any company that is looking for help with DSEAR, but isn’t interested in people looking for a template, a course, or an example, so leaves those boxes unticked …
By then clicking on the button to Create Report, you see the individual visitor paths for each person who typed the keyword phrases of interest. These are created all within one report as shown in the example below …
You now have a report showing you every visitor who typed keyword phrases that incorporated your subject of interest. For each website visitor the screenshot below shows you the type of information that you’re probably most interested in …
The key benefits of being able to identify how individual visitors interacted with your website, having typed certain types of keyword phrases, are so that you can:
- Compare ‘potential buyer’ visitor numbers to the levels of enquiries gained. If you have reasonable levels of people coming to your website having typed certain types of keyword phrases, but your enquiry levels aren’t strong, then it could imply that certain parts of your website need to be strengthened.
- Identify when you get irrelevant clicks to your website. Google Adwords in particular will allow you to attract irrelevant clicks to your website but the Keywords functionality of A1WebStats will help to identify those. For example, you may be advertising under the phrase ‘red widgets’ and then discover that you’re getting lots of clicks for phrases such as ‘free red widgets’, ‘cheap red widgets’, which you don’t want. By identifying those within A1WebStats you can then modify your advertising strategy accordingly.
- See the names of companies and organisations who have visited, and what pages they looked at, having typed certain keyword phrases. You then have the opportunity to capitalise on that knowledge.
- Understand what keyword phrases bring people to your website. There are always going to be surprises that the Keywords functionality alerts you to, and that sparks off further thinking.
- See variations on your company name or product/service brands that are bringing people into your website. This helps you gain a picture of how well you’re known and also shows you how each of those visitors interacted with your website.
- Beat your competitors. There are ways that you can use your website to attract visitors who have been searching on your competitors company names or brands (ask us for more information – we’ll be happy to share it with you). Using the Keywords functionality you can see which companies have been searching for your competitors, what they looked at on your website, and you can then capitalise on that information.
We deliberately make A1WebStats free for the first 30 days so that you can test the water and see what types of keyword phrases bring visitors to your website, and how they interact with your website pages.
Why is it that I often can’t see details of the visiting company/organisation, having filtered by certain keyword phrases?
Many companies are set up so that they’re not easily identifiable on the web. Sometimes this is deliberate but often it’s not. There will be many occasions when you can’t identify the visiting company/organisation, even when they’ve typed a highly specific keyword phrase that you think should have converted into an enquiry. It’s frustrating that you have no way of identifying that visitor BUT if nothing else, it may tell you that aspects of your website still need to be strengthened.
I’ve used the Keywords functionality and I’m seeing all sorts of irrelevant visits to my website – what can I do about that?
This type of information should be like gold dust to you because it tells you one or more of a few things:
- Your website organic SEO (Search Engine Optimisation) is attracting irrelevant visitors and so needs to be refined.
- Your website paid advertising (e.g. Google Adwords) is showing your adverts inefficiently and therefore needs attention so that you don’t waste budget.
- You have a marketing presence elsewhere that is bringing in irrelevant visitors (for example, an online directory listing) and so that needs to be refined.
However, you will often find that however much you try, search engines such as Google will often make you visible when people have typed the strangest things and as long as such visits are rare, they’re just part of being online and shouldn’t be worried about.
Do you have any other questions about how the Keywords reporting within A1WebStats could be used? Simply contact us – we’ll be happy to advise you.
The Keyword Phrases reporting functionality is just one feature within A1WebStats. Sign up below for your free 30 day Gold subscription trial.Sign up for your free 30 day trial