Welcome to the video tutorials section. This page contains videos to do with many aspects of using the A1WebStats system. For example if you are trying to do something like, ‘how do I stop PPC wastage?’ then there will be a video below that will show you how to achieve what you are looking to do. Our videos listing is shown below. Simply click on the title of each video to view that specific video page …
This video will help you to spend just five minutes at a time to discover the companies who might be interested in what you are offering via your website. Use this time to discover what your visitors are interested in and how you can improve your website to convert more visitors into paying customers.
This video will show you the companies that have visited your website. It will show you the company name, telephone number, website address, keywords and referring source (Pay-Per-Click or Organic) that brought them to your website.
This video will help you to analyse google adwords website visitors. The goal here is to stop wasting your PPC budget, making your PPC campaign more relevant and cost effective.
This video will help you to understand the Pay-Per-Click traffic that is coming into your website. You will be able to see the keywords that visitors typed to get to your website and find out whether the keywords typed are relevant to your PPC campaign.
This video will show you how you can identify where your website enquiries came from. Starting from the end point (the date and time each enquiry came into you via enquiry form, email, or telephone), you can backtrack to see which form of marketing / visibility brought the visitor to your website and how they interacted with your website before making contact.
This video will show you how to display website visitors data from a certain time period, filter the data to just points of interest, and add comments related to each website visitor path.
This video will show you how to see every visit previously made by a visitor. For example, it may be interesting to see that a particular company has visited your website, but it’s of further interest to see every other time they’ve previously visited your website and each individual page they looked at.
This video shows you how to identify the worst visitor paths through your website. These are typically pages that people land on BUT those people don’t go further into the website (and so, probably also didn’t make contact with you). When you can see the visitor paths that have the highest numbers of visitors going down those paths then you create the opportunity to make those landing pages stronger so that people move on to the other pages you want them to see.
This video shows you how to export analytics data to Excel and why it may be useful to filter the data in additional ways.
This video helps you to identify website pages that most people land on and to then dig deeper into how each of those people navigated through your website.
This video helps you to make sense of all the keyword phrases that brought people to your website during any given time period. If, for example, you sell fruit and you want to identify all people who came to the website having used the word ‘apple’ in their search phrase, you can do this with filtering.
This video is useful if you’ve either undertaken SEO activities yourself, or have paid an external provider. It gives you the power to see for yourself how successful the SEO activities have been (or not!) through the use of the Keywords function.
This video helps you to identify where SEO is providing you with irrelevant traffic OR traffic that’s relevant but doesn’t get you results from those website visitors. This is particularly relevant for Google Adwords advertisers because whether created internally, or outsourced, Adwords allows expensive mistakes to be made.
If you’ve got website pages related to products or services that you offer, then it could be useful to draw a comparison between numbers of page visitors and the numbers of sales or enquiries gained.
This video helps you to identify website pages that don’t get many visitors. When you know which pages are least popular then you can make website and marketing changes that will help to direct visitors to those website pages.
By being aware of competitors who visit your website you can make judgements about their reasons for visiting. For example, they may see you as being a significant threat. Equally, they could also be seeing if your website is better than theirs.
It’s normal for clients or contacts to visit a website to get contact details, but sometimes there are other reasons. If you identify that people known to you have been to your website then it may be worth digging deeper into what they looked at.
This video shows you how to identify visitors from online directories. For example, Yell.com or Applegate. It helps you to judge levels of traffic from those online directories and whether or not your website was strong enough to convert that traffic into sales or enquiries.
This video shows you how to keep track of how effectively you and your company are using LinkedIn. The people that benefit the most from LinkedIn are those who use it to pull people back into their website from something they’ve posted on LinkedIn.
This video shows you how to keep track of how effectively you and your company are using Twitter. By being able to identify how many people click through to your website from Twitter, you can then see whether or not improvements need to be made.
This video gives some examples of how the system can help you to identify website oddities that you may otherwise be unaware of. For example, you can identify how many of your website visitors are poor quality traffic, where you have website page errors, and where there is ineffective meta data.
This video will mostly apply to businesses who focus on consumers and who may be able to upsell to commercial opportunities. It focuses on how website visitors data can uncover useful information about people who make contact. That information can then be capitalised on.