Video Tutorials

Welcome to the video tutorials section. This page contains videos to do with many aspects of using the A1WebStats system.  Our videos listing is shown below. Simply click on the title of each video to view that specific video page.   If you are using A1WebStats and would find it easier for us to talk you through how parts of the system works, then please do let us know – we’ll be happy to help …

 

Daily Website Visitors Analysis >>

This video will help you to spend just five minutes at a time to discover the companies who might be interested in what you are offering via your website. Use this time to discover what your visitors are interested in and how you can improve your website to convert more visitors into paying customers.

 

Linking enquiries back to website visitors information >>

When you receive enquiries or sales, and perceive that your website has played a part, it’s useful to be able to link those enquiries/sales back to their sources so that you know what’s helping to gain you results. This video takes you through the recommended process to record enquiries/sales that you gain, and then link them back to website visitors information. If you’re at all interested in whether it’s Adwords, directories, email marketing, or other sources that are contributing towards enquiries and sales you gain, then this video will be of interest to you.

 

Companies That Visited Your Website >>

This video will show you how to see the companies that have visited your website.  Details you will be able to see include the company name, telephone number, website address, keywords they searched for, how they moved from page to page, and referring source that brought them to your website (for example, Google Adwords, organic search, or directory listing websites).

 

Using The Daily Companies Visited Report >>

As an A1WebStats subscriber you will receive a daily email containing a link that takes you to details of the identified companies that visited your website in the previous day.  This video shows you the type of information you can view and how to make best use of that information.

 

Watching website visitors >>

Using the Watch Company function allows you to receive instant email alerts as soon as that company or visitor returns to your website, showing you which pages they looked at in their return visit.  This allows you to instantly respond to that visit (for example, if wanting to interact quickly with an existing client or a prospect).

 

Categorising website visitors >>

Categorising your website visitors within A1WebStats allows you to easily identify which visitors are prospects, existing clients/contacts, suppliers, competitors, and more.  This creates efficiencies while also avoiding people making mistakes with your data (for example, a sales person treating a visitor as a cold prospect when in reality they were an existing client/contact, but hadn’t been categorised in that way).

 

Editing visitors details >>

When you see website visitors that don’t have a company name, phone number, or website address linked to them, but you know for sure that they are from a particular company, you can edit the visitor details so that you can recognise them on future returns to your website.

 

Identifying Competitors Who Have Visited >>

By being aware of competitors who visit your website you can make judgements about their reasons for visiting. For example, they may see you as being a significant threat. Equally, they could also be seeing if your website is better than theirs.

 

Identifying Clients Or Known Contacts Who Have Visited >>

It’s normal for clients or contacts to visit a website to get contact details, but sometimes there are other reasons. If you identify that people known to you have been to your website then it may be worth digging deeper into what they looked at.

 

Worst Visitor Paths >>

This video shows you how to identify the worst visitor paths through your website.  These are typically pages that people land on BUT those people don’t go further into the website (and so, probably also didn’t make contact with you). When you can see the visitor paths that have the highest numbers of visitors going down those paths then you create the opportunity to make those landing pages stronger so that people move on to the other pages you want them to see.

 

Analysing Visited Pages >>

This video helps you to identify website pages that get strong or weak numbers of visitors, while encouraging you to compare page visitor numbers to numbers of enquiries or sales gained related to what’s offered on those pages.

 

From Website Landing Page To Interaction >>

This video helps you to identify website pages that most people land on and to then dig deeper into how each of those people navigated through your website.

 

Analysing Wasted Google Adwords Clicks >>

This video will help you to analyse Google Adwords website visitors. The goal here is to stop wasting your PPC budget, making your PPC campaign more relevant and cost effective.

 

Keywords that brought people to your website >>

When Google took the decision to block all analytics systems (including their own) from seeing keyword phrases that people searched for (from organic Google searches), it created a headache for many businesses.   This video highlights the decline of keyword phrases that can be tracked, while offering an alternative approach to analysing your website visitors who land on certain pages.

 

Filtering analytics data easily >>

Website analytics data can be overwhelming and usually needs to be filtered down into actionable information.  This video shows you how to use the Advanced Reports function within A1WebStats in order to easily filter your data into information that’s customised for your requirements.

 

Using negatives in filtering analytics data >>

When filtering analytics data it’s sometimes useful to include negatives.  For example, to exclude data related to people who visited a particular website page.  This video shows you how to use the Advanced Reports function within A1WebStats in order to filter your data into information that you DO want, while excluding data that you don’t want.

 

Creating automated daily analytics data emails >>

Using the Advanced Reports function you can create data filtered to the interests of you or other people.  Reports created in this way can be set up so that the system automatically emails data to recipients on a daily, weekly, or monthly basis.

 

Creating edited analytics reports >>

To respect the time of people who will be reviewing extracted data, you can edit reports data so that it removes irrelevant information, while also allowing you to add text comments to the data so that the recipient understands the relevance of what they’ve received.  These edited reports can then be easily sent to the recipient via a link within an email.

 

Exporting To Excel (and what to do with the data) >>

This video shows you how to export A1WebStats analytics data to Excel and why it may be useful to filter the data in additional ways.

 

Filtering lists >>

Filtering lists within A1WebStats is useful when you want to look at a specific type of data.  The video provides a few examples which include filtering the entry pages view so that it shows just pages with ‘blog’ in the url, and filtering overall visited pages to identify certain types of pages that have been viewed most (or least) frequently.

 

Finding Weaknesses Within Your Website >>

This video gives some examples of how the system can help you to identify website oddities that you may otherwise be unaware of. For example, you can identify how many of your website visitors are poor quality traffic from ‘accidental seo’ and where your website meta data is damaging your SEO efforts.

 

Shopping cart dropout analysis >>

Do you find that you have a poor conversion rate after people put something into their shopping cart on your website?  If so, you can use A1WebStats to focus on each stage of the checkout process in order to identify the key points of weakness.

 

Measuring Traffic From Online Directories >>

This video shows you how to identify visitors from online directories. For example, Yell.com or Applegate. It helps you to judge levels of traffic from those online directories and whether or not your website was strong enough to convert that traffic into sales or enquiries.

 

Tracking LinkedIn Links Back To Your Site >>

This video shows you how to keep track of how effectively you and your company are using LinkedIn. The people that benefit the most from LinkedIn are those who use it to pull people back into their website from something they’ve posted on LinkedIn.

 

Tracking Twitter Links Back To Your Site >>

This video shows you how to keep track of how effectively you and your company are using Twitter. By being able to identify how many people click through to your website from Twitter, you can then see whether or not improvements need to be made.

 

Personal To Commercial Potential >>

This video will mostly apply to businesses who focus on consumers and who may be able to upsell to commercial opportunities. It focuses on how website visitors data can uncover useful information about people who make contact. That information can then be capitalised on.