How to turn email marketing clicks into identifiable companies

How this guide helps you

Out of every email marketing campaign you send out, you will likely get the following information:

1. Which people opened the emails.
2. Which of those people clicked on the link(s) in the email and at what date and time.

That’s useful – but not as useful as updating your version of A1WebStats so that you will recognise each visitor if they come back to your website in the future.

The challenge with emails is that recipients will open them and click on links from locations that are:

1. Not their main work location (e.g. from at home).
2. Work locations that can’t easily be identified by their IP address.
3. When they’re mobile.

This guide helps you to take all those who clicked through from your email campaign, identify them within your A1WebStats visitors data, and to edit your data so that you will easily recognise them when they come back in the future.