How this guide helps you
Visitors (of interest to you) who visit your website will typically fall into these category types:
- Existing Customers/Contacts
- Prospects
- Competitors
- Suppliers
- Others
By ‘tagging’ each visitor it will be easier to identify them when they come back to the website in the future.
This also helps to avoid mistakes being made. For example, if you tag all existing customers so that it’s clear within the data views, then it avoids potential embarrassment when a member of staff tries to contact a visiting company, treating them as a fresh prospect (because they weren’t aware it was an existing customer).