How this guide helps you
There will be certain pages within your website that are particularly important to you. For example:
- Service pages – people who get to service pages should, in theory make contact about those services, if there’s a match between their requirements and what’s on offer.
- Product pages – people who get to product pages should, in theory make contact about those products, if there’s a match between their requirements and what’s on offer.
- Case studies/testimonials page – if your case studies or testimonials are a strong selling point for you, then ideally, people will find their way to these pages.
- Thank you page(s) – if people complete something on your website that leads them to a ‘thank you’ type page, then it would be useful to gain insights into what led them through to the enquiry.
You may be thinking “I can see visited pages in Google Analytics”.
True, but what you can’t see from Google Analytics are the paths each individual visitor took before they got to those pages, nor where they went afterwards. Nor can Google Analytics show you what brought those people to your website. With A1WebStats you can.
From the Dashboard select a date range (using the date picker tool on the top right), within which you want to gain insights into website visited pages).
Select ‘Visited Pages’ after hovering over ‘Pages’ in the main navigation bar.
Visited pages data will be shown, based on the date range you have selected. This includes a column showing the number of visits to each of those pages.
Note: these are visits, not unique visitors. One visitor could have visited that one page more than once during their website visit.
If you want to gain insights into only a certain type of visited page, you can use the ‘Page / Title Search’ box on the top-left of the screen. In the example below, you can see we’ve entered sectors and have clicked on ‘Search’ which has filtered the visited pages data to show only visitors who visited pages that had sectors in the url.
When you have got your visited pages data you can dig deeper into areas of interest by clicking in the box to the left of the visited page(s) of interest and then clicking ‘Create Report’ as shown below.
This will then show you the detail level of each visitor who visited the page(s), including:
- How they navigated through your website page by page – before and after they got to your visited page(s) of interest.
- What brought them to your website (e.g. Google organic search).
To get a copy of that data emailed to someone, click on the ‘View Report link at the top of the page and then copy the url from your browser, into an email to the chosen recipient(s). They will just need to click on the url to view the data.
Although it can take time, you can gain great insights by running through each visitor path, noting when they got to your visited page(s) of interest, what led them there, how long they spent on each page, and where they went afterwards. This will often uncover negative patterns which can be rectified through strengthening the website (not just the visited page itself, as other pages may affect conversions to enquiries/sales), and the ways in which it’s made visible online.
Also useful is for you to scan down the initial summary list of visited pages, identifying pages that have few people go to them. Those may be pages where you want to raise the internal website visibility so that more people navigate through to those pages.