How this guide helps you
What pages do people land on within your website?
What brought people to land on those pages?
Where did they go after landing?
Whether or not those visitors are identifiable as companies, it’s useful for you to gain insights into the pages people land on, and where they go afterwards.
This may help you to gain insights into search engine visibility (e.g. which pages are strong landing points from organic Google positioning), from paid advertising visibility (e.g. what happens to your Google Adwords visitors after landing), and more (e.g. traffic entering your website via certain pages, having come from an online directory).
You may be thinking “I can see landing pages in Google Analytics”. True, but what you can’t see from Google Analytics are the paths people took after landing on those pages, for each individual visitor. With A1WebStats you can.