In years to come, website visitors identification methods will become much stronger, whereas currently, mid way through the decade, this industry is relatively immature.

We can see the industry getting to the point where, as long as a company is particularly well focused on bringing in traffic from companies only, then we could see 70% of all visitors as being identifiable companies.

For now, our recommendation is for subscribers to focus more on the companies that CAN be identified.  In the coming years it’s likely that more and more of your competitors will be using software to identify visiting companies – the winners will be those who make the best use of the information that’s provided by software such as ours.