General

Lead Forensics Pricing

If you’re considering buying a product or service (either online or offline), do you like to know what it’ll cost before you invest more time in research or making contact with the seller? The majority of people would say “yes!”. Every day of the week we have conversations with people who tell us how Lead Forensics are elusive about their pricing while trying to get a free trial set up, then try to charge a high price, followed by reducing that price to make it look like a special deal. So we thought it made sense to de-mystify this for anyone who is thinking of buying the Lead...

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The importance of important A1WebStats reports

What happens when your tracking code disappears We sometimes get contacted by subscribers who report that they don’t have any data tracked over a certain time period.  In the majority of cases there has been a change with the website (e.g. website redevelopment work) and the tracking code hasn’t been inserted again afterwards. No tracking code = no data to look at.   Making reports important enough Most A1WebStats subscribers receive the daily companies reports, which keeps focus on who is visiting the website.  But people are human and humans get busy and it’s not uncommon for...

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Converting international website visitors

Can your business sell to visitors from overseas?  If so, read on … Look at your website visitors by countries Within the A1WebStats system it’s easy to see which countries your website visitors came from.  Simply go to More Reports – Countries and you’ll see a view similar to this: As the graphic above shows, that particular business has visitors from all over the world, and quite a diverse mix of traffic. That business is actually based in the UK but only 15.46% of their visitors are coming from the UK.  However, they sell their product internationally.   Common patterns...

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How ‘no more tax discs’ applies to your business

As from October 2014 there will be no more tax discs for vehicles. What on earth has that got to do with your business?! Probably nothing directly … but in principle – a lot. The impact in general With the death of tax discs comes many outcomes, some of which are: Decreased sales for paper manufacturers. Decreased revenue for printers of tax discs. No need for a huge range of plastic disc holders. Reductions in staff related to the creation and sending out of tax discs (although the government claims they’ll be redeployed ha ha). Take the companies who currently produce...

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BrewDog beers theft and BBC publicity

Amongst subscribers of A1WebStats we sometimes see spikes in website traffic numbers that are caused by something becoming a ‘hot topic’.  All of a sudden, people are searching online for something related to the business, which drives more traffic to their website.  It’s not unusual to see such a spike last for several days. Looking yesterday at the BBC website, there was a story titled BrewDog beers stolen in Billericay warehouse raid.   Being the BBC website, the news articles have a huge readership and all those people who had never heard of BrewDog would now become aware of who...

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What we’ve learnt in 2013

Every business gets to the end of each year and considers how they’ve evolved, which helps in planning the future. Here at A1WebStats, 2013 has given us the privilege of insights into hundreds of company websites, via their data, often speaking with those businesses about their website strengths and weaknesses. Something we’ve learnt is that, although our system enables businesses to gain more results from their websites, it’s the minority of subscribers who fully utilise what the system can do. While we feel that we offer plenty of tutorial videos and are here to answer any questions...

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