A1WebStats Blog

Perceived spam and the power of Google

Google provide a guide (https://www.google.com/insidesearch/howsearchworks/index.html) that intends to demystify how Google search works (in various ways).  It’s worth spending a bit of time looking through, particularly the videos, and especially if you have very little knowledge of how Google decides what should be in the search results. Part of that guide is the page https://www.google.com/insidesearch/howsearchworks/fighting-spam.html, which includes live spam screenshots of pages that Google has removed from its search results within the past few hours. There are 50 examples for you...

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Google Instant Search and your SEO

During conversations with A1WebStats subscribers, we often get onto the subject of SEO.  Or rather, the lack of it.  This usually comes out of discussing the number of entry pages to the website, which are often limited in scope. We find that so many companies rely on a very narrow range of search phrases when they’re trying to optimise their website, but there are many other options they hadn’t considered. This is where Google Instant Search comes in. Taking a hypothetical example of a particular type of training course offered by a company, here’s what you see when you type...

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Making the most of phone enquiries

You’re on the phone to someone who has contacted your business and they sound like they’re a prospect.  You know that it’s good practice to find out how they found out about your business, but you don’t want to push things too much. Here’s how A1WebStats can help you with a simple step by step guide … When they’re on the phone, ask them if they’re on your website at the moment. If they say they are (and sometimes, even if they’re not), ask them to go to one of your website pages that’s relevant to their enquiry, explaining why that page is useful for them to see (for...

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Editing visitor details in A1WebStats

OK, we admit it – we’re not perfect. In an ideal world, analytics systems would be able to identify every single visitor to a website as being from a specific company, complete with details such as phone number, url, etc. There are numerous reasons why such data could be missing: The company just can’t be identified by their IP address. The company deliberately hides their identity. We haven’t updated that particular visitor record ourselves. So what do you do when you know for sure a particular visitor to your website is from a specific company, but our data doesn’t show you...

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Analytics and the evolution of man

The image below (or similar to it) is recognisable to most people, depicting how man evolved from apes…   Such views of evolution have long been controversial and so it’s fitting to stir that pot a little bit more … but in this case, focusing on website analytics as the evolutionary subject.   Most people are apes Yes, from an analytics mindset, most people are apes – the very leftmost example in the image above. When considering analytics, ‘apes’ are those who scratch the surface of what website analytics can do.   They look at basic data, think they understand what...

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Too many eggs in the Google basket

Using the Referrers function within A1WebStats you can see which other websites, including search engines, have brought traffic to your website over a chosen period of time. A1WebStats sub-divides that down to specific referring sources.  For example, Google would be split up into the individual countries such as google.co.uk, google.ca, google.ie etc.   Facebook would also be subdivided into mobile and desktop versions. Everyone knows that Google is far too powerful and it can make or break a business instantly, purely by a change in its algorithm.  Any business that has a lot of...

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