A1WebStats Blog

Website terms and conditions – who reads them?

How many times have you signed up for something online and have ticked the box to accept terms & conditions, without looking into further detail? In many cases you’d be justified to because: You feel like you have no power against the organisation anyway (e.g. Apple, Facebook). They’re so long that you wouldn’t plough through it all. The cost of the purchase/commitment was small so didn’t warrant worrying too much about terms & conditions.   Our experiment We’ve been running an experiment to see how long it would take for someone to read our own terms & conditions...

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Lead Forensics Pricing

If you’re considering buying a product or service (either online or offline), do you like to know what it’ll cost before you invest more time in research or making contact with the seller? The majority of people would say “yes!”. Every day of the week we have conversations with people who tell us how Lead Forensics are elusive about their pricing while trying to get a free trial set up, then try to charge a high price, followed by reducing that price to make it look like a special deal. So we thought it made sense to de-mystify this for anyone who is thinking of buying the Lead...

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Calling Lead Generation Professionals

Variations on this are high on the list of comments we get from A1WebStats subscribers: “We can see which companies visit our websites but we haven’t got the time/resource to work out WHO within that company was the likely visitor (so that we can then have a conversation, as they haven’t made contact with us)”. We have published various blogs on this subject in the past, including the following: http://www.a1webstats.com/2013/11/11/how-do-i-contact-companies-that-have-visited-my-website/ http://www.a1webstats.com/2014/03/12/acting-visiting-companies-data/ The first of those blogs...

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The early bird gets the business

In some lines of business, the sales cycle is relatively slow.  In such instances it could be considered acceptable to use A1WebStats to identify companies who have visited your website in the past few days, weeks, or month, and then try to make contact with them. However, in the vast majority of cases, if a company has visited your website and you feel it was a potential lead for you (based on their website movements), then it’s logical to make contact as early as possible.   Our early birds What time do YOU open up your daily companies report each day (compared to the 5am – UK...

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First page Google bounces

So you’ve got your website visible in the first page of Google results, for one or more keyword phrases.  That’s good. But of those people who click through to your website, how many of them go no further than the page they landed on? Think about it – you’ve put time, and probably budget, into getting that first page Google positioning, so you want a better result than people going no further than your website page that they land on. Common visitor paths While you can use Google Analytics to identify website pages that people ‘bounce’ from, it’s not particularly friendly to...

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Hopping from one Google result to another

People go to Google to find service/product providers, typing in a search phrase to find something that matches what they are looking for. Even if your website is brilliant and at the top of Google results (paid or organic listings), very few people will look only at your website but will choose to go onto others that they find in the search results.  It’s a bit like being in the supermarket looking at a particular type of food – there may be one item that attracts you initially but you also look at others in case there’s a better choice. Of key importance is for your...

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