18
Dec

Lead Forensics Price Increase 2015

Posted on:  18th December 2014 In Category: A1WebStats Blog, Lead Forensics  0 comments

It’s December 2014 and Lead Forensics continue to use sales tactics that are, putting it kindly, ‘interesting’. We’ve had people on the phone telling us that Lead Forensics sales people have been telling them that they’re raising their prices in 2015 and so now is the time to buy. We’ve also seen tweets such as…

18
Oct

Equity Red Star Complaints

Posted on:  18th October 2014 In Category: A1WebStats Blog, SEO, Website Strength  0 comments

What do people think about your business?  We mean really think? If people had reason to complain about your business, would you rather they came directly to you or would it be better for them to complain everywhere else, resulting in negative publicity for you?  Read on because you may see the benefits in having…

07
Oct

The longevity of your business

Posted on:  7th October 2014 In Category: A1WebStats Blog, Website Strength  2 comments

If your business has been established for only a few years then this blog may not interest you much.  However, if your business is 20+ years old then the usage of longevity as a sales tool on your website could be of interest to you. Who would you rather do business with? A company that’s…

18
Sep

PPC vs organic SEO/Social – Fee vs Free

Posted on:  18th September 2014 In Category: A1WebStats Blog, PPC, SEO  0 comments

PPC advertising (Google Adwords) costs money, whereas organic SEO/social media visibility can effectively be ‘free’. But there’s a challenge in that ‘free’ because achieving the organic visibility (primarily, in Google), or enough visitors via social media is going to take time and resources. Unless you have budgets to call in the experts (and even then…

11
Sep

Strengthen the website before getting the visibility

Posted on:  11th September 2014 In Category: A1WebStats Blog, Website Strength  0 comments

On the BBC website recently there was a story that should have been a total money-spinner for the person/company mentioned in it.   That story focused on a 3 foot wasp nest found on a bed, the details of which are here: http://www.bbc.co.uk/news/uk-england-hampshire-28949601. It’s not exactly easy to get a story on the BBC website, not…

10
Sep

Attention to detail in PR activity

Posted on:  10th September 2014 In Category: A1WebStats Blog  0 comments

We had a midweek chuckle today when we saw this PR release focusing on how The Kipsen Company had partnered with Lead Forensics … The chuckle came when we looked up the contact details at the bottom … … and then went to the Kipsen website, which displays (10th September 2014) like this: Far from…

09
Sep

Stop wasting money on online directories

Posted on:  9th September 2014 In Category: A1WebStats Blog, Enquiries Tracking, Referring Pages  0 comments

We’ve written about online directories in the past: http://www.a1webstats.com/2014/03/20/find-needle-good/ http://www.a1webstats.com/2013/09/18/is-applegate-any-good/ For some businesses, it’s an advantage to be listed within online directories but for the majority (from what we see in the data we accumulate), it’s a relatively pointless exercise.  If you’re paying to be listed within an online directory, or are considering it, the…

04
Sep

Change to daily companies report Excel extract

Posted on:  4th September 2014 In Category: A1WebStats Blog, A1WebStats Functionality  0 comments

For those of you who open up your daily A1WebStats companies visited report and export the data to Excel, you’ll notice some differences from today. New columns You’ll now see some new columns appearing in the Excel exports.  These are detailed as follows … Visit Duration – how long the visitor was on the website…

02
Sep

Targeting companies that visit your website

Posted on:  2nd September 2014 In Category: A1WebStats Blog, Visiting Companies  0 comments

The most common question we receive is a variation on: “I can see that companies have been to my website, but I don’t know the person who it was and am unsure how to get a foot in the door of that company?” From those people we speak to, we see a wide difference in…

22
Aug

Website terms and conditions – who reads them?

Posted on:  22nd August 2014 In Category: A1WebStats Blog, General  1 comment

How many times have you signed up for something online and have ticked the box to accept terms & conditions, without looking into further detail? In many cases you’d be justified to because: You feel like you have no power against the organisation anyway (e.g. Apple, Facebook). They’re so long that you wouldn’t plough through…