A1WebStats Blog

PPC vs organic SEO/Social – Fee vs Free

PPC advertising (Google Adwords) costs money, whereas organic SEO/social media visibility can effectively be ‘free’. But there’s a challenge in that ‘free’ because achieving the organic visibility (primarily, in Google), or enough visitors via social media is going to take time and resources. Unless you have budgets to call in the experts (and even then it sometimes doesn’t get the desired results), then it’s going to take you time to boost your quality website visitors numbers through home grown organic SEO/social media.   But PPC is a money pit (you say) Yes, PPC...

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Strengthen the website before getting the visibility

On the BBC website recently there was a story that should have been a total money-spinner for the person/company mentioned in it.   That story focused on a 3 foot wasp nest found on a bed, the details of which are here: http://www.bbc.co.uk/news/uk-england-hampshire-28949601. It’s not exactly easy to get a story on the BBC website, not to mention the ton of other websites that the story appeared on, including websites related to the geographical area of the person/company. In the story, the person (John Birkett), company name (Longwood Services Pest Control), and location (Hampshire)...

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Attention to detail in PR activity

We had a midweek chuckle today when we saw this PR release focusing on how The Kipsen Company had partnered with Lead Forensics … The chuckle came when we looked up the contact details at the bottom … … and then went to the Kipsen website, which displays (10th September 2014) like this: Far from sending out a message of confidence in the respective businesses, it says: Whoever sent out the PR release had no idea about timing, nor checked that there was a live website to go to. Kipsen themselves have weak attention to detail, through not having their website ready to just switch over...

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Stop wasting money on online directories

We’ve written about online directories in the past: http://www.a1webstats.com/2014/03/20/find-needle-good/ http://www.a1webstats.com/2013/09/18/is-applegate-any-good/ For some businesses, it’s an advantage to be listed within online directories but for the majority (from what we see in the data we accumulate), it’s a relatively pointless exercise.  If you’re paying to be listed within an online directory, or are considering it, the following should be useful … Analyse the visitor numbers and enquiries Depending on the website analytics system you use, you may be able to see which...

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Change to daily companies report Excel extract

For those of you who open up your daily A1WebStats companies visited report and export the data to Excel, you’ll notice some differences from today. New columns You’ll now see some new columns appearing in the Excel exports.  These are detailed as follows … Visit Duration – how long the visitor was on the website (in the format of hours, minutes, seconds – for example: 00:04:15 is zero hours, 4 minutes, 15 seconds).  If there is no visit duration showing then it means that the visitor looked at only the page they landed on (our system can only measure visit duration for as long...

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Targeting companies that visit your website

The most common question we receive is a variation on: “I can see that companies have been to my website, but I don’t know the person who it was and am unsure how to get a foot in the door of that company?” From those people we speak to, we see a wide difference in attitude towards sales, ranging from those who really don’t want to be bothering people within those companies (who have visited their website), through to those who would be happy to get straight on the phone to the company. Although our data doesn’t identify the individual person who visited your website, if you do...

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