25
Jun

Lead Forensics sales tactics

Posted on:  25th June 2015 In Category: A1WebStats Blog, Lead Forensics  0 comments

-+*We feel it’s time to right some wrongs because we’ve long been aware of some Lead Forensics sales tactics that are, at best, misleading. The purpose of this blog is to be updated from time to time, as we become aware of more.  It was last checked and updated in June 2015. We consider ourselves…

23
Jun

Google Images SEO

Posted on:  23rd June 2015 In Category: A1WebStats Blog, Referring Pages, SEO  0 comments

-+*How do people typically search for what your business offers and is there an opportunity waiting for you just by focusing more on visibility within Google images search results? Taking an example, let’s say you’re searching for office plants.   Which of these paths would you take? Path 1 – Google results search Click through on…

02
Jun

Using analytics to track in site search

Posted on:  2nd June 2015 In Category: A1WebStats Blog, Analytics Mindset, Website Strength  0 comments

-+*Does your website have an internal search facility that allows visitors to easily get to what they’re looking for? If so, there may be opportunity to refine how it works, which will enable you to get much better insights into those visitors who use that search function. Here’s an example of a website that’s ‘doing…

19
May

Targeting buyers from other countries

Posted on:  19th May 2015 In Category: A1WebStats Blog, Website Strength  0 comments

-+*Does/can your business sell to buyers from countries outside your own?  If so, read on for some tips on how your website can encourage higher levels of enquiries. Conversations we have with A1WebStats subscribers sometimes lead to a few observations about their website visitor patterns.  These are: They have a lot more international website visitors…

12
May

Digging into your common visitor paths

Posted on:  12th May 2015 In Category: A1WebStats Blog, A1WebStats Functionality  0 comments

-+*One of the lesser-used functions within the A1WebStats system is Common Visitor Paths (found under the navigation bar ‘Pages’ pulldown). The main purpose of that function is to let you dig deeper into the highest ‘bounce’ rates from your website landing pages. In the example below, it shows that over the analysed time period, many…

28
Apr

PPC keywords in analytics – how to track in A1WebStats

Posted on:  28th April 2015 In Category: A1WebStats Blog, PPC  0 comments

-+*How frustrating is it when you can’t see the PPC keyword that resulted in someone clicking through to your website?! Here we focus on how you can do that within A1WebStats. But first of all, it’s worth focusing on why you would want to see the keywords that triggered your Google Adwords advert, followed by…

20
Mar

Lead Forensics data security

Posted on:  20th March 2015 In Category: A1WebStats Blog, Lead Forensics  0 comments

-+*Any business operating in the area of ‘data’ needs to have rigid processes in place so that they are always viewed as being totally professional and secure. A1WebStats, Lead Forensics, and anyone else in this sector, record website visitors data that is very ‘personal’ to the client company and so there is a clear expectation…

18
Mar

Lack of resources to follow up on visiting companies

Posted on:  18th March 2015 In Category: A1WebStats Blog, Analytics Mindset, Visiting Companies  0 comments

-+*One of the features most popular with subscribers to A1WebStats is the ability to identify companies who visited the website, including insights into the pages they visited and for how long on each page. While most subscribers capitalise on that information, we do sometimes get feedback with words to the effect of: “We can see…