A1WebStats Blog

Equity Red Star Complaints

What do people think about your business?  We mean really think? If people had reason to complain about your business, would you rather they came directly to you or would it be better for them to complain everywhere else, resulting in negative publicity for you?  Read on because you may see the benefits in having a complaints page on your website. A perfect example of this is Equity Red Star, a business we’ve had cause to complain about recently. Equity Red Star – giving insurance a particularly bad name A long story cut short, a recent (late 2014) car accident, in which the other party...

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The longevity of your business

If your business has been established for only a few years then this blog may not interest you much.  However, if your business is 20+ years old then the usage of longevity as a sales tool on your website could be of interest to you. Who would you rather do business with? A company that’s been long established. A company that’s relatively new. A company that’s been long established sends out a clear message: We have been doing something right because we’re still here serving customers. If you are in a business that’s been around for, say, 20+ years, then you...

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PPC vs organic SEO/Social – Fee vs Free

PPC advertising (Google Adwords) costs money, whereas organic SEO/social media visibility can effectively be ‘free’. But there’s a challenge in that ‘free’ because achieving the organic visibility (primarily, in Google), or enough visitors via social media is going to take time and resources. Unless you have budgets to call in the experts (and even then it sometimes doesn’t get the desired results), then it’s going to take you time to boost your quality website visitors numbers through home grown organic SEO/social media.   But PPC is a money pit (you say) Yes, PPC...

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Strengthen the website before getting the visibility

On the BBC website recently there was a story that should have been a total money-spinner for the person/company mentioned in it.   That story focused on a 3 foot wasp nest found on a bed, the details of which are here: http://www.bbc.co.uk/news/uk-england-hampshire-28949601. It’s not exactly easy to get a story on the BBC website, not to mention the ton of other websites that the story appeared on, including websites related to the geographical area of the person/company. In the story, the person (John Birkett), company name (Longwood Services Pest Control), and location (Hampshire)...

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Attention to detail in PR activity

We had a midweek chuckle today when we saw this PR release focusing on how The Kipsen Company had partnered with Lead Forensics … The chuckle came when we looked up the contact details at the bottom … … and then went to the Kipsen website, which displays (10th September 2014) like this: Far from sending out a message of confidence in the respective businesses, it says: Whoever sent out the PR release had no idea about timing, nor checked that there was a live website to go to. Kipsen themselves have weak attention to detail, through not having their website ready to just switch over...

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Stop wasting money on online directories

We’ve written about online directories in the past: http://www.a1webstats.com/2014/03/20/find-needle-good/ http://www.a1webstats.com/2013/09/18/is-applegate-any-good/ For some businesses, it’s an advantage to be listed within online directories but for the majority (from what we see in the data we accumulate), it’s a relatively pointless exercise.  If you’re paying to be listed within an online directory, or are considering it, the following should be useful … Analyse the visitor numbers and enquiries Depending on the website analytics system you use, you may be able to see which...

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