Case Study – settling a dispute between agency and client
An agency built a website for a client, incorporating SEO work. However, the client didn’t contribute as much input to the build process as would have been desired. The client was of the view that the website wasn’t working but the agency was of the view that the client hadn’t put enough effort into the website content. A1WebStats helped to prove that the SEO was in place and that numerous people were landing on relevant website pages.
By comparing those numbers of people to the numbers of enquiries, the agency was able to prove to the client that it was the website strength at fault and not the SEO.