Case Study – paying for the system before spending a penny
Redblu Graphics & Displays are printers in Scotland who provide services in four key areas; Exhibition Stands, Portable displays, Creative Graphics and Print Solutions.
They used A1WebStats on their previous website, which needed to provide more enquiries. They had looked at another analytics solution but wanted something more cost-effective. After installing the free 30 day trial they quickly identified a company that had visited their website, that looked at certain pages, and that was a potential buyer. They made contact with that company, converted them to a paying customer, and chose to invest in A1WebStats for the year ahead at the discounted rate (which is an option, although most subscribers pay month to month).
In short, using the system initially for free led to business that paid for the system after their free trial. This is quite common amongst trial subscribers who often capitalise on knowing which companies visited their website (and what they looked at). In fact, it’s practically impossible for any business to use the free 30 days trial and NOT gain information that pays for the software over and over.