Case Study – looking for return on investment
Lighthouse Safety provide Health & Safety training courses and invest in various forms of marketing. One form is via websites used by people in the armed forces. Lighthouse Safety Training use A1WebStats to measure what return on investment is being gained, comparing enquiries gained to overall traffic from websites such as those used by armed forces people.
By using the Referrers report they can see exactly how many people came in from those other websites, can look at the details of how each person interacted with the Lighthouse Safety Training website pages, and can compare to the course booking enquiries gained.