Case Study – linking keyword phrases to website changes needed

Plane & Simple create high quality wooden play equipment for mainly schools and commercial projects. They use A1WebStats in a variety of ways but one method is to analyse whether particular website pages are getting strong enough results.

By using the Keywords functionality they can see all the keyword phrases that brought people to their website within a period of time. By then filtering that list by certain criteria they can analyse visitors who had typed phrases related to particular products available. By comparing the numbers of those visitors, and the ways in which they interacted with the website, to the levels of enquiries for each product, Plane & Simple can then see whether website changes would be necessary to increase the levels of enquiries.