Case Study – identifying website weaknesses

Envirogard is a company that supplies industrial hire equipment to companies throughout the UK.  They use A1WebStats to provide a regular view of which companies have visited the website.  By comparing those company names to the list of hire enquiries that have been received, those that didn’t make contact can be identified.

For each company that didn’t make contact, Envirogard look at the individual details of their visit to determine the reasons why each company didn’t find enough reason to make contact. As a result, ongoing website refinement opportunities are highlighted for implementation. As changes are made, the levels of enquiries increase.