Case Study – identifying which sources of advertising work best
East Coast Heating provide plumbing services and advertise in various ways. Enquiries and business was routinely gained but there was no method of measuring which form of advertising worked the best.
Through a process of recording the date and time of all enquiries gained, East Coast Heating used A1WebStats to link the enquiries dates and times to any website visitors at that time. In many cases the data matched up, showing that the website (in particularly, the Adwords campaign) led to many of the enquiries. It was also found that other enquiries gained, that were perceived to have originated from the website itself, came from magazine advertising which had the website url, which people typed in and then, having found what they wanted on the website, those people made contact.