Case Study – getting more out of SEO

Kent Sectional Buildings make and supply wooden garden buildings. They had been through a process of SEO, which raised the visibility of their website. Although that increased levels of enquiries, it wasn’t to the level that was expected.

Using A1WebStats the company was able to see strong levels of website visitors landing on specific product pages.  By comparing the numbers of people landing on those pages to the numbers of enquiries gained about each product type, Kent Sectional Buildings realised that those product pages needed to be stronger.  This led to the creation of PDF downloads with each product page, which has increased levels of enquiries.