Case Study – cutting down on wasted Adwords clicks
Top Villas had an Adwords campaign that generated plenty of clicks and reasonable levels of enquiries. They wanted to know whether they should raise their clicks budget. Using A1WebStats they were able to identify numerous Adwords clicks that were of no benefit to them. By refining the Adwords campaign the clicks to enquiries ratio went up and so they were in a position to confidently raise their clicks budget through knowing that the wastage had been cut down.