Case Study – confirming the need for website changes
Sash Glass, like so many companies, have a business that brings in ‘enough’ but wanted to go to the next level. A1WebStats has been instrumental in making the decision to change aspects of both the website itself and also the Google Adwords campaign. Over an initial period of a few weeks the data clearly showed that, although still profitable, the company was spending a high cost per enquiry. This led to changes to the Google Adwords campaign and also to changes to the website so that it converts more visitors to enquiries.