Case Study – comparing enquiries to visitor data
Major Project Finance is a company that provides financing for huge projects to companies worldwide. The process to arrange financing is time-consuming, including interactions with applicants after they’ve made contact via the website. Some people that apply for financing are time-wasters or are shopping around other websites and A1WebStats helps Major Project Finance to gain an initial view of how serious the applicants are.
For each enquiry gained, Major Project Finance look at the corresponding website visitor path. If they see that the visitor has spent barely any time on each page before making contact, the application goes lower down the priority list. If the visitor appears to have looked at certain pages, implying that they are fully investigating this method of financing, then they are given higher priority.