Case Study – capitalising on lost opportunities

Graphocentric is a company that provides handwriting analysis services. The world of handwriting analysis has changed over the years and there are lower barriers to entry, which means more competition for Graphocentric. However, in the view of Graphocentric, their standards of handwriting analysis are at a much higher level than many others.

A1WebStats allows the company owner to identify website visitors who had been searching Google on phrases such as ‘handwriting analysis’ and who are from law firms.  If those law firms didn’t make contact then Graphocentric pick up the phone to have a conversation about the higher level of quality offered.  Without the ability to identify visiting companies and what they looked at on the website, Graphocentric wouldn’t be aware of those potential clients who had visited.