Case Study – automated reports of opportunities emailed to specific staff members

Harvard Engineering are world leaders in technology solutions for the lighting industry.

As a business that wants to constantly build on success, they started using A1WebStats, initially to gain a better understanding of the companies visiting their website.

Using the automated reports generation functionality, individual staff members receive regular reports related to the part of the website that is of most interest to them. This leads to opportunities that range from identifying companies interested in specific products, through to seeing reasons to further strengthen the website.