Case Study – analysing every company that visited
Metcalfe Briggs are Chartered Surveyors who cover London, Kent, and Essex.
Companies that visit the website are existing clients, potential clients, and competitors. Metcalfe Briggs look at every company who visited to determine what that means to them.
When a company has made contact, they can refer back to what brought that company to the website. When existing clients go to the website, Metcalfe Briggs can see that ongoing interaction. When potential clients have been to the website but haven’t made contact, decisions can be made about whether the website needs to be further strengthened, plus also contact can be attempted with the company that visited but didn’t make contact.