We originally posted this blog in December 2012 so thought it was time for a 2015 update to see how things have changed.

You’ll likely have found this blog because you’d like to get some impartial insights into Lead Forensics.   In the original blog over two years ago (included further down), we believed that reviews from people would rise up the Google rankings at a faster pace than they actually have …

2015 Top 10 Lead Forensics Reviews Google results

At the time of writing, the top 10 Google results for the phrase ‘Lead Forensics Reviews’ could be categorised as follows:

  • 5 websites were Lead Forensics themselves/pages directly related to themselves.
  • 2 websites were competitors (including this blog).
  • 2 websites were effectively their business friends so not exactly impartial.
  • 1 website was a forum that had a range of opinions about Lead Forensics.

It’s interesting that in over two years, the first page of Google results for that search phrase has not evolved in the way that was anticipated.  If you take Lead Forensics themselves, plus what are clearly their business friends, 7 of the 10 page one Google results are not impartial reviews at all (although one does allow comments to be posted).  The two competitors also won’t be impartial, leaving just the UK Business Forum posting referred to in the original blog (which gives a range of comments).

What’s quite surprising is that no-one has come up with a reviews website that reviews products such as Lead Forensics, A1WebStats, and others, with the intention of getting that website on the first page of Google.   Maybe the time has come to have something like a Trustpilot or Checkatrade type setup that those of us in the industry can sign up to, and that guarantees that reviews are totally impartial.  When you want to go on holiday, what do you do?  Yes, you tend to look at TripAdvisor and although you’ll take some comments with a pinch of salt, the overall ‘review’ of the destination is going to give you a picture you can rely on.

While we’ve got our own views of how we compare to Lead Forensics (if interested, look for our Lead Forensics category within our blog), including who Lead Forensics may be most suitable for, it is of course a biased picture.   What’s needed is for potential buyers of such solutions to have an independent view of them, from a wide range of people that have used them.   Of course everyone has the option to try before they buy but many people would rather get a general idea of which to try and which to steer clear of.

Focusing here on just Lead Forensics (although this applies to any business in this sector), if there was a scheme to be signed up to, that independently got reviews from buyers not just at the start but at time periods thereafter, then a good and fair picture could be built up.  For example, if 70 out of 100 people who signed up with Lead Forensics gave the thumbs up in the early weeks but later weren’t so keen, the gradings of ‘satisfaction’ could change over time, giving an accurate representation of how happy people are with them.

Who knows what the coming years will bring but until such independent review sites/systems are in place it looks as if the only realistic option is to try before you buy, but try several services at the same time as each other.


For historical reference, the original blog posting is below …

As the web gets more ‘social’, the power of reviews is going to grow, with people (generally) liking to buy on the basis of what others have recommended.

For some time now we’ve been getting feedback from people who have been using a product called Lead Forensics, as a trial or fully paid.  More on our views on that further down.

Looking at the top 10

At the time of writing, the top 10 Google results for the phrase ‘Lead Forensics Reviews’ could be categorised as follows:

  • 2 websites that had a single review
  • 1 website that had multiple views (top of Google)
  • 1 of their parent company’s pages about the product
  • 1 sales pitch from a reseller
  • 1 valuation of the business worth
  • 1 directory listing
  • 1 general review about the company itself
  • 1 job vacancy for the company
  • 1 irrelevant search result

What was refreshing about the top 10 results was that there wasn’t the mass of hard sales pitches from various resellers (often seen with various software products).  However, of actual reviews, there were only 3 websites that could be considered impartial and the one that had the most interaction (http://www.ukbusinessforums.co.uk/forums/showthread.php?t=247390 – goes on for a few pages) has quite a range of viewpoints about the product (and alternatives).

Even then though, the first page of Google at least (and how many people go much further!) doesn’t give a lot of detail about the actual system and whether it’s good, bad, or otherwise.  In short, a mixed bag of search results for the chosen search phrase.

Our view

Obviously, we’re biased because one part of our own website visitors analysis software offers similar functionality to that offered by the Lead Forensics products.  Many people think we’re competitors but we believe that the offerings are quite different in how they’re intended.  In fact, we’ve written about this before.

We are though on the receiving end of various views of the Lead Forensics offering.  We get enquiries from people who fit within the following categories …

  1. Existing users of Lead Forensics, reviewing alternatives.
  2. People who have trialled Lead Forensics and are seeing what else is around.
  3. People unhappy with Lead Forensics.

We actually get the views of those people, talking openly about the system they’ve been using.  Those views come back as being as mixed a bag as the top 10 results of Google, and comments are best grouped as follows:

  1. Lots of bells and whistles and useful for companies that have dedicated sales and marketing people who are hungry to do something with the information about companies who visited their website.
  2. Sales staff that are sometimes too pushy when wishing to convert trials to a sale. The word ‘arrogant’ has been used several times in conversations.
  3. Quite costly for smaller businesses.
  4. Dissatisfaction at contract lock-in periods.

Hmmm, that doesn’t appear to be a very balanced view (even though it’s what people tell us and yes, they do also sometimes refer to the more positive aspects of their experiences so it’s not all one way) so in the spirit of fairness (after all, it is Christmas!) we want to reiterate that the Lead Forensics product is very much the perfect solution for some types of buyers, as already referred to in the link further up.  Just because we offer something quite different, doesn’t mean that Lead Forensics isn’t ‘right’ for many types of buyers.

Our views though are based purely on people who have already gone down the Lead Forensics path, and have been open in their comments to us, prior to, and during, taking the free 30 day A1WebStats trial.   We actually enjoy helping them to gradually shift their focus from purely looking at companies who have visited a website, and into the mindset of doing something about the website weaknesses that stop those companies making contact in the first place.  We very often say “would you prefer to be able to identify 100 companies who visited your website, but didn’t make contact … or would you prefer for more of those 100 companies to find enough reason to make contact with you in the first place?”

All this talk about reviews though does highlight something that appears to be lacking … a decent number/quality of reviews about website analytics or lead generation products.  Could we yet see a day when people type a (website analytics or lead generation) product name along with the word ‘reviews’ and they get a good selection of search results giving varied reviews that help them make the right decision?   Hopefully, in time.  For now though, it appears that people wanting to see reviews of such products are stuck with having to try them out and then judge from there.