Looking purely at numbers of website visitors can be misleading and can produce a skewed view of how well your website is converting visitors to enquiries.

Let’s say you have 1,000 visitors in a month and you identify that 5% of those have made contact.  That leaves 950 visitors who didn’t make contact, which may imply that your website (or marketing) isn’t effective enough (95% dropout rate).

But some of those 950 other visitors could be people from within your own company.   For every staff member that has a reason to go to your website each day, multiply that up and the numbers can become quite high.   For example, let’s say that there are 3 staff members who, over the course of a month, go to your website a total of 100 times between them.   Take that 100 away from the 950 other visitors and you’ve got 850 visitors who didn’t make contact, having been to your website.

Suddenly your ‘failure’ rate goes down from 95% to 85%

But wouldn’t it be better if you could exclude (from the stats) people from your company so that you know that all your statistics don’t include your own people?  Additionally, you may want to exclude other people (for example, regular visitors who you know, but don’t feel the need to monitor).

This is where the A1WebStats IP Exclusions feature helps you.

From looking at your website visitors you will see the IP address of visitors and so will be able to identify those from your own company (and from others).

Note down the IP address(es) and go to the IP Exclusions page (http://www.a1webstats.com/stats/ip-exclusions.aspx) when logged in to A1WebStats.

Enter one IP address into the box provided and click on ‘Save IP Address’.  You can continue adding as many as you want to.

From this point onwards those IP addresses will be excluded from your overall visits.  If you want to include them again at any stage it’s easy to do from the IP Exclusions page.